Christof Backhaus : rechercher sur Z-Library

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1

Understanding outcome-based contracts

Böhm, Eva, Backhaus, Christof, Eggert, Andreas, Cummins, Tim

Journal:

Journal of Strategic Contracting and Negotiation

Année:

2016

Langue:

english

Fichier:

PDF, 321 KB

english, 2016

2

Consequences of customer loyalty to the loyalty program and to the company

Evanschitzky, Heiner, Ramaseshan, B., Woisetschläger, David M., Richelsen, Verena, Blut, Markus, Backhaus, Christof

Journal:

Journal of the Academy of Marketing Science

Année:

2012

Langue:

english

Fichier:

PDF, 304 KB

english, 2012

3

Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

Hubert, Marco, Blut, Markus, Brock, Christian, Backhaus, Christof, Eberhardt, Tim

Journal:

Psychology and Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 327 KB

english, 2017

4

Drivers of Brand Extension Success: What Really Matters for Luxury Brands

Albrecht, Carmen-Maria, Backhaus, Christof, Gurzki, Hannes, Woisetschläger, David M.

Journal:

Psychology and Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 562 KB

english, 2013

5

Zur Wirkung von Neukunden-Promotions auf Bestandskunden

David Woisetschläger, Heiner Evanschitzky, Christof Backhaus

Journal:

Journal of Business Economics

Année:

2011

Langue:

german

Fichier:

PDF, 430 KB

german, 2011

6

Does “Made in …” Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings

Berentzen, Johannes B., Backhaus, Christof, Michaelis, Manuel, Blut, Markus, Ahlert, Dieter

Journal:

Journal of Relationship Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 1.37 MB

english, 2008

7

What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships

Markus Blut, Christof Backhaus, Tobias Heussler, David M. Woisetschläger, Heiner Evanschitzky, Dieter Ahlert

Journal:

Journal of Retailing

Année:

2011

Langue:

english

Fichier:

PDF, 388 KB

english, 2011

8

The effects of country of origin and corporate reputation on initial trust

Phau, Ian, Michaelis, Manuel, Woisetschläger, David M., Backhaus, Christof, Ahlert, Dieter

Journal:

International Marketing Review

Année:

2008

Langue:

english

Fichier:

PDF, 350 KB

english, 2008

9

The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario-based investigation in the context of nanotechnology

Seegebarth, Barbara, Backhaus, Christof, Woisetschläger, David M.

Journal:

Psychology and Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 784 KB

english, 2019

10

CSR-Engagements — was davon beim Kunden ankommt

David M. Woisetschläger, Christof Backhaus

Journal:

Marketing Review St. Gallen

Année:

2010

Langue:

german

Fichier:

PDF, 320 KB

german, 2010

11

Warum Aktionäre die besseren Kunden sind

David M. Woisetschläger, Christof Backhaus, Manuel Michaelis

Journal:

Marketing Review St. Gallen

Année:

2011

Langue:

german

Fichier:

PDF, 232 KB

german, 2011

12

The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel

Ommen, Nils O., Heußler, Tobias, Backhaus, Christof, Michaelis, Manuel, Ahlert, Dieter

Journal:

Journal of Global Fashion Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 1.29 MB

english, 2010

13

Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

Journal:

Journal of Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 407 KB

english, 2017

14

The role of fan benefits in shaping responses to sponsorship activation

Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

Journal:

Journal of Business Research

Année:

2018

Langue:

english

Fichier:

PDF, 1.30 MB

english, 2018

15

Die Bereitstellung von öffentlich-rechtlichen Fernseh- und Rundfunkprogrammen: Eine Analyse auf Basis der Kollektivgütertheorie

Andreas Hadamitzky, Korbinian Von Blanckenburg, Christof Backhaus

Journal:

Perspektiven der Wirtschaftspolitik

Année:

2007

Langue:

german

Fichier:

PDF, 323 KB

german, 2007

16

Up-Regulation of Endothelial Nitric Oxide Synthase Inhibits Pulmonary Leukocyte Migration Following Lung Ischemia-Reperfusion in Mice

Alexander Kaminski, Christiane Backhaus Pohl, Christoph Sponholz, Nan Ma, Christof Stamm, Brigitte Vollmar, Gustav Steinhoff

Journal:

The American Journal of Pathology

Année:

2004

Langue:

english

Fichier:

PDF, 749 KB

english, 2004

17

Biomaterial/Polymer Composite for Heart Valve Engineering: Biocompatibility Testing

Stamm, Christof, Freier, Thomas, Backhaus-Pohl, Christiane, Trenkmann, Nadine, Drechsel, Anne, Schmitz, Klaus-Peter, Steinhoff, Gustav, Haubold, Axel

Journal:

Materials Science Forum

Année:

2003

Fichier:

PDF, 511 KB

2003

18

Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors

Woisetschläger, David M., Hanning, Debra, Backhaus, Christof

Journal:

Industrial Marketing Management

Année:

2015

Langue:

english

Fichier:

PDF, 470 KB

english, 2015

19

Marketing von Solutions || Solution Selling of High Technology Products

Woisetschläger, David, Michaelis, Manuel, Evanschitzky, Heiner, Eiting, Alexander, Backhaus, Christof

Année:

2010

Langue:

english

Fichier:

PDF, 991 KB

english, 2010

20

Securing business-to-business relationships: The impact of switching costs

Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John, Marck, Michael

Journal:

Industrial Marketing Management

Année:

2015

Langue:

english

Fichier:

PDF, 446 KB

english, 2015

21

Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success

Ommen, Nils O., Blut, Markus, Backhaus, Christof, Woisetschläger, David M.

Journal:

Journal of Business Research

Année:

2016

Langue:

english

Fichier:

PDF, 382 KB

english, 2016

22

Fans’ resistance to naming right sponsorships

M. Woisetschläger, David, J. Haselhoff, Vanessa, Backhaus, Christof

Journal:

European Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 226 KB

english, 2014

23

The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting, and Opportunism in Hybrid Governance

Evanschitzky, Heiner, Caemmerer, Barbara, Backhaus, Christof

Journal:

Journal of Small Business Management (Wiley)

Année:

2016

Langue:

english

Fichier:

PDF, 157 KB

english, 2016

24

Tourismus im UNESCO Weltnaturerbe

Seiler, Christof, Backhaus, Norman

Journal:

Zeitschrift für Tourismuswissenschaft

Année:

2014

Langue:

german

Fichier:

PDF, 1.53 MB

german, 2014